11 Sales Optimisation Strategies to Drive More Revenue

In the world of business, things are always changing. This means that what can work now may not be as reliable in the future. Because of that, optimising your sales process is a critical part of increasing your revenue.

Sales process optimisation isn’t an activity you and your team should do once. It’s an activity that needs regular maintenance … Read More

Account Based Marketing – Why Businesses Should Consider It

Account based marketing or ABM has been around for a very long time, but it is only now that people are really paying attention to it and implementing it closely and more consciously as part of their marketing campaign. It involves taking your resources and placing them all on a set of targeted accounts within the market. The business strategy … Read More

10 Tips for Starting Your Own Business: A Guide for Aspiring Entrepreneurs

Starting a business is a challenging and rewarding experience that requires dedication, perseverance, and a clear strategy. Whether you are starting a small side hustle or a full-fledged business, there are some key tips that can help you navigate the entrepreneurial journey. In this blog post, we will share 10 tips for starting your own business and guide you on

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Product Managers Who Spy On The Competition

What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you created your product development definition? Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is … Read More

Implement Your Strategy Successfully

 Too many managers wait far too long before thinking about implementing their strategy. They finish their strategy sessions, and only then consider the question of implementation. This is a mistake. By waiting until after their strategy sessions, they miss earlier opportunities to encourage successful implementation. Don’t follow their mistake. To encourage successful implementation of your strategy, you should take … Read More

Strategies Management Adopt in Handling Change

BTheoretically, there are various strategies that explain how change can be successfully initiated and implemented. However, let us first take a look at some of the common things to consider. Before you embark upon an organizational change:

What do I want to change? Typically this might point towards a specific “problem” area.

Is this the fundamental thing that needs to … Read More